Jana H. Green, MBA
Communications & Marketing Leader
- 20+ years building brand visibility across higher education, creative communities, and mission-driven organizations
- Strategic communicator: editorial leadership, brand development, digital platforms, visual storytelling
- Trusted advisor to leadership on messaging, tone, and high-stakes communications
- Experienced managing creative teams, contractors, and vendors
Communications Ecosystem
Designed and built a comprehensive alumni engagement platform (HLAA.net) with integrated website and email communications:
Responsible for full website architecture, page design, graphics, and all written content, as well as integrated email communications supporting alumni engagement, events, and programs. Maintain daily updates within a hybrid WordPress and HTML environment, ensuring consistency in voice, visual identity, and user experience across digital channels.
Communications & Marketing Lead | Website Strategy | Visual Design | Email Communications
Case Competition
Created complete visual identity and mobile app for a national case competition:
Led communications and creative direction for a national case competition, overseeing messaging, visual identity, and digital experience across the full event lifecycle. Designed and launched a custom mobile event app serving 280 participants with full responsibility for visual design, content architecture, graphics, and written copy. Coordinated communications across email, web, and app-based platforms to support event promotion and attendee connection.
280 users | 83% attendee engagement | 24,000+ sessions | nearly 600 peer-to-peer messages
Brand Identity & Communications
Developed brand standards and email communications supporting academic programs and major institutional events:
Direct brand identity and communications for academic programs, events, and ceremonies. Establish messaging, visual standards, and tone across all platforms through strategic development of graphics, written content, and design systems. Create and curate visual assets for email campaigns, event materials, and digital communications, ensuring brand consistency and clear storytelling.